How to get started in logo design.
Every business needs to stand out from the crowd, and what’s the first element customer sees when looking for a new go-to company?
You guessed it right, it’s the Logo.
This article is for all those who are fascinated by the art of effective and timeless logo design and are wondering where to start.
Where to start?
Logo design is a niche of graphic design that focuses on designing a specific element that will help your clients business solve a problem. But how can you achieve such a result?
You’ll have to study.
You will need to understand what the client needs first, so I recommend studying a bit of psychology and visual communication.
If you’re reading this article you may already have some graphic design knowledge but if you don’t, you have to start from the same principles. A great logo will talk to the customers in ways that words could never explain and a large role will often be covered by colors. The colors when used correctly can efficiently transmit a message so it’s essential that you read about color theory.
Those are essential Skills that you will need to develop to design effective logos.
Let’s jump straight to the tools you will need.
What do I need?
Pen and paper: during the design of a logo there is a lot of sketching involved and what’s better than those old-fashioned paper to quickly translate your photos onto shapes? You don’t have to be an artist, just practice until you’re able to draw quick sketches and you’re good to go.
The right software: when talking about graphic design it’s easy to think about Adobe Photoshop, and that leads to a very common mistake between beginners: Adobe Photoshop is not for vector graphics.
The right software for logo design is Adobe Illustrator.
It allows you to create vector images that you can scale as much as you want without losing quality. There are a number of different alternatives if for whatever reason you don’t want to use Adobe Illustrator.
Affinity Designer is a cheap yet very effective alternative.
Freelancer or in-house designer?
Working from home is your dream? or maybe you would prefer working with an awesome team of like-minded professionals?
Let’s take a quick look at the pros and cons of both options.
- You are your own boss;
- You are the only person in charge of scheduling your to-do list and you are free to work from home;
- You decide who you want to work with.
- You have to find clients on your own;
- It may take awhile stable income;
What about the in-house designer?
- You will receive a fixed monthly payment;
- You will work on big projects;
- You may be surrounded by talented people.
- You will have to work at the company office;
- You will not choose who you want to work with;
- It’s harder to earn more money.
For both options, you will need an online portfolio.
Let’s talk about
The easiest way to communicate what you do and how you do it is an online portfolio. It shows potential clients your skills and your own style and it’s way more effective than attaching samples to an email.
But how do you build it?
Pick your best-designed logos and be sure present them in a clear manner. There are a lot of websites you can use and I highly suggest you start from Behance.com and Dribbble.com
Those are free options, but as you grow you may want to consider opening your own portfolio website.
Share Your Work
You have studied a lot, purchased the software and created your outstanding portfolio… what now?
It’s time to focus on putting yourself out there.
A lot of Social Media platforms are available out there, and while they can be funny they can also be useful to expand your reach and acquire new clients. Share your work on Instagram, Twitter and so on, join groups and interact with other designers.
Be open to feedback and keep creating every day.
If you enjoyed this article please take a moment to share it with your friends on Facebook or your preferred social media.
Best of luck and keep creating!