Or why you’re losing money not branding your business properly.
When customers visit your website, see your logo or your local advertisement, what do they see? Every element of your company says something about who you are and what you do. A lot of small businesses think that branding isn’t important- they consider it like an extra step not worth taking.
They’re actually losing money.
Let’s take a look at 5 reasons why they’re wrong and how proper branding can drastically improve your business.
1. It helps customers understand your company.
Branding is the way your company is perceived by potential customers. A well-designed brand is able to express your company values, mission, and benefits. If you’re selling high-end jewelry, your Logo can’t be a funny coloured text.
2. Builds loyal customers.
Work towards the point where your customers believe in what you believe, love what you do and how you do it.
Branding makes them understand clearly why you’re the best choice.
Think about Apple: their customers love their products and happily share their experience with others, often trying to convince them to buy the products too. A loyal customer is more than just a repeated customer, is like the company best friend.
3. It allows you to charge higher rates.
Think about it: a blank white T-shirt costs a couple of dollars, but how much does the same T-shirt cost with a small Nike logo printed on it? $30 and more. And why? Not because of the ink costs, of course. The same thing applies to Apple products: they’re not overpriced if the customers are happily buying them.
4. It helps conversion rates.
Having a recognizable brand will help your potential clients find you. A lot of traffic nowadays comes from smartphones and tablets, so it’s important that your Logo is easy to read and recognize even when displayed in small sizes. While scrolling on Facebook or Instagram, the viewer attention must be grabbed by your content. Once he clicks on your profile/website, there needs to be consistency or he will leave it instantly. Consistency is the key to an effective brand strategy.
5. It creates a connection between your company and your customers.
When a customer buys from you, he should feel good. Purchasing is also an emotional experience, and nothing creates better connections than emotions. I still remember the day I put my hands on my very first Apple product: I felt great, ready to create and I couldn’t wait to tell my friends about it. Ten years ago and I still remember that day clearly. I keep that old Mac in my room at home, it reminds me why I do what I do every day. I still keep that old Mac in my room at home, it reminds me why I do what I do every day.
So, is your branding working properly?
I help companies and small business owners create effective brands through thoughtful Logo design and strategy. If you’re looking for someone to help you grow your business, let’s get in touch and we’ll find together the best solution for you.
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