Why having a clear and defined design process is crucial for your business

Creative process scheme

From time to time, I hear terrible stories from fellow designers about “evil clients” that keep on asking for revision rounds over and over again, leading to never-ending projects that drive both the parts crazy.
While something unexpected may occur, I was shocked by the amounts of similar stories, so I decided to ask them about their design process.

As you can imagine, the most common answer to the question was:
“I don’t have one, every project is different and so is the process”.

Well, not exactly.

What is a Design process?

Your design process is the road you’re guiding your clients through.

Building a solid process will help you work faster and better while staying organized, reducing the risk for both your clients and you, ensuring the best experience possible. Processes change significantly from designer to designer, so if you’re a business looking for a graphic designer, be sure to understand his process and choose the one that better fits your timeline, budget, and needs.
Here you can take a look at my design process.

As you can see, I set the focus on understanding the client needs and goals. As a Logo designer, everything I do is based on proper research and data collecting, so that my designs are effective and useful for my clients, not just fancy drawings. That’s the main difference between art and design.

Your design process is useful not just for you but for your clients too.
They’re hiring a designer because they need an expert to solve a problem. As the expert, it’s up to you to help them and make sure that they understand what’s going on at any given point during the project, and explaining your design process will help them understand the value behind your work and the meaning of your choices.

So, what are the main benefits of having a clear Design process?

  • It helps you stay focused on what needs to be done, allowing you to work better and faster;
  • Shows the client how you work, avoiding misunderstandings and awkward situations.
  • Sets clear project goals, understood and agreed upon by both parts.

Final thoughts.

Consider your design process as the way a client feels when working with you: if the process is clear, the resulting relationship will be collaborative and the project successful.

And you?

Do you have a clear design process? Let me know on Twitter!

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