Welcome to the new Episode of What’s the Font!
The scope of this article series is to focus on why those brands are using those specific fonts and what were the reasons behind their choices.
Keep in mind that most of those fonts are proprietary and customised, so we’ll be analysing the fonts that look closest to the used ones.
Last time, we talked about YouTube (You can read the previous episode here) and now it’s Slack’s turn.
Enjoy the reading!
“Slack is a collaboration hub where you and your team can work together to get things done. From project kickoffs to budget discussions, and to everything in between — Slack has you covered.”Slack Help Center
In a nutshell, Slack is a tool that helps teams work together flawlessly. It allows your team to handle complex projects hassle-free.
Launched in 2013, it now counts more than 8 million Daily Active Users!
Pretty cool, huh?
But let’s get straight to the point.
What’s the problem?
On January 16, 2019, Slack changed his iconic “Hashtag” Logo for something new and fresh.
But why did they have to change the Logo?
The previous Logo was too easy to get wrong: it was 11 different colors and it was hard to adapt to different media and formats. They had different versions of the Logo to compensate, but that was creating a problem with the cohesiveness of the brand.
The new Logo (and the complete branding) has been designed by Michael Bierut and the Team from Pentagram, together with Slack’s in-house design and brand team. A new brand identity for the collaboration hub captures its simplicity and ease of use.
What’s the font?
Slack now uses different fonts:
Larsseit: Main Brand Headlines;
Circular: Brand Text;
Proxima Nova: Web Substitute.
Larsseit is a sans which mixes a very low contrast and classical proportions. It emphasizes cleanliness, readability
As you can see, Slack new Branding really focuses on readability and Larsseit is really
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