Welcome to the new Episode of What’s the Font!
The scope of this article series is to focus on why those brands are using those specific fonts and what were the reasons behind their choices.
Keep in mind that most of those fonts are proprietary and customized, so we’ll be analyzing the fonts that look closest to the used ones.
Last time, we talked about Slack (You can read the previous episode here) and now it’s Linkedin’s turn.
Enjoy the reading!
A little bit of background
Linkedin is certainly one of the most popular social platforms. Being the most used social network for professional, it’s really useful whether you’re a first-year college student or a business owner. It’s like Facebook for your career. Founded in 2003, Linkedin counts now more than 500 million users around the world.
In 2016 Microsoft bought Linkedin for $26,2 billion.
Linkedin uses Avenir, a Sans serif Typeface designed in 1988 by Adrian Frutiger. Avenir is well-known for a reason: it perfectly mixes the geometrical shapes used in 1920’s typefaces (see Futura) and the more harmonious ones from late 1800 (like Akzidenz Grotesk). The Typeface has been reworked in 2004 by Adrian Frutiger and Akira Kobayashi. The result is Avenir Next.
Avenir comes in 12 different styles and it’s perfect for body text (Avenir Book) as well as captions and subhead text (Avenir Light).
Other famous Companies and Organisations use Avenir in their branding, advertising, and hardware, like LG Electronics, Dwell Magazine, and Key Bank.
That’s all for this episode: can you guess what’s next?
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