Welcome to the new Episode of What’s the Font!
The scope of this article series is to focus on why those brands are using those specific fonts and what were the reasons behind their choices.
Keep in mind that most of those fonts are proprietary and customized, so we’ll be analyzing the fonts that look closest to the used ones.
Last time, we talked about Linkedin (You can read the previous episode here) and now… Netflix!
Enjoy the reading!
A little bit of background
Netflix doesn’t need any introduction: with over 139 million paid subscribers worldwide, the company is by far one of the most loved Online Streaming companies. Founded in 1997 by Reed Hastings and Marc Randolph, Netflix has grown steadily, becoming more than a streaming service, but a producer and distributor for both film and series.
Netflix Logo uses Bebas Neue, an Open Source font family originally designed by Ryoichi Tsunekawa. With its clean and elegant lines, Bebas Neue comes in 5 different weights: Thin, Light, Book, Regular and Bold.
Until 2015, Netflix used a Gotham custom version for its brand identity, but now it has its own font: Netflix Sans. Designed by Dalton Maag, this new typeface saves the company millions of dollars a year (Gotham Licensing costs are pretty high if you’re a global business like Netflix). Netflix Sans was created with both display aesthetics and functionality in mind. The letterforms are clean and neutral with tiny hints to the Brand’s wordmark, like the arched out cut on the lowercase “t”.
That’s all for this episode: can you guess what’s next?
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