During the last 4 years or so, Logo generators popped up like mushrooms, so I decided to write an article about them to advise you what works best for your needs. Keep reading to discover what Logo Generators online can do.
First of all, a Logo generator is a cheap alternative to hiring a Logo designer. It’s fast and easy to use, so you can have your Logo ready in just a moment.
You’re in a hurry and have a tight budget, so why on earth would you start looking for a Logo designer online when you have access to hundreds of templates to choose from?
This tool allows non-designers to get a Logo for a really cheap price, taking advantage of AI-powered technologies and templates. Lots of niche sites use Logo generators to make their initial Logo, especially dropshipping sites built on Shopify.
But why are Businesses of any size still hiring logo designers if a Logo is that easy to get? Why pay up to thousands of dollars hiring a Logo designer online? Here comes the tricky part, but let’s take a look at some of the best Logo generators online first.
Brought to you directly from Shopify, Hatchful is a user-friendly Logo generator. It’s easy to use and it offers a wide range of templates, both free and premium. The process is guided and simple: you just have to choose your Business space, the preferred visual style and add your Business name. Bam, done. Easy right? Now you just have to pick the template you like the most and edit it. At the end of the process, you will have to create an account to download the files (all rasters, no vector included).
Previously known as Logojoy, Looka is easy to use and pretty colorful. You can choose your business space, your preferred color scheme and 5 symbols as input for the automatic generation. Creating the Logo is free but you will have to pay when downloading the files. There are 3 different plans:
Basic – $20: Download a low-resolution logo on a white background.
Premium – $65: Download high-resolution Logo on transparent background with Black and White versions.
Enterprise – $90: Exactly like the premium package plus a one-hour design session with a designer, social media kits, brand guidelines, and Business card designs.
Slightly different from the previous options, here comes Tailor Brands. It’s a subscription-based service that comes with 3 different plans.
Basic – $3,99 per month billed annually
Standard – $9,99 per month billed annually
Premium – $15,99 per month billed annually.
As seen in Looka.com, every package offers different options. The more you pay, the more you get. The strength point of Tailor Brands is the Premium package, which allows you to use their Social Media Auto-Scheduler and Optimizer, plus Analytics and a discount on Weebly.com too.
What about the cons?
As you can see, they are quite similar to each other. They all allow you to create a cheap logo quickly and easily. What are the cons of using such fast and cheap services?
One of the most important factor when designing a Logo is empathy. Being in the customer’s shoes, feel what he feels and know what he likes is vital for us to design an effective logo for your audience.
Machine learning is getting better by the day, but there’s no computer able to effectively reproduce empathy like a real human.
The next problem is even more practical, we’re talking about the target market research.
Your Logo generator of choice is very quick and easy to use, right? Because of that, it cannot take into consideration the most important step in building an effective Logo: the research phase.
A Logo is more than just an image, is the way your business presents itself to the public. Without researching the target market, how can you be sure that the Logo will be able to convey your message effectively? Your customers are your priority number one as a Business, so it’s important to understand their needs and design a logo that speaks to them directly. This cannot be created through guesswork, is a job that takes time and experience to be done successfully.
Another important aspect to consider is uniqueness. Logos generated from these platforms are based on templates, therefore the outcome will never be unique.
Well, that’s it for today!
Is a Logo generator enough for your Business or are you looking for something better, unique and professional? I’d like to hear your thoughts!
Interested in taking your business to the next level? Drop me a line to get a free quote!
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