Why you should avoid Freelance websites

You’re getting started into freelancing and you’re wondering where to find clients, when suddenly you find yourself signing up on Upwork. It looks amazing: tons of clients are waiting to throw their money at you, you just have to contact them with a good proposal and that’s it. The dream,…

read more

The importance of a Brand Guidelines Manual


A lot of startups nowadays have their visual identity designed by a number of different designers.  More often than not that leads to inconsistent branding, hence it is hurting your business credibility.  In order to build a strong brand, you need to follow precise directions and that’s when a good…

read more

5 Reasons why Branding is essential for your business.

Or why you’re losing money not branding your business properly. When customers visit your website, see your logo or your local advertisement, what do they see?  Every element of your company says something about who you are and what you do. A lot of small businesses think that branding isn’t…

read more

How to get started in Logo Design

How to get started in logo design. Every business needs to stand out from the crowd, and what’s the first element customer sees when looking for a new go-to company?You guessed it right,  it’s the Logo. This article is for all those who are fascinated by the art of effective…

read more