How To Stand Out From The Competition


If you’re a business owner or you’re about to start a new business, you need to know that only 56% of new businesses started in 2014 made it to the fifth year of activity. Sounds tough, right? And what are the reasons behind their failure? The most commons are the…

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What’s the font? Episode 01: YouTube

Have you ever wondered what fonts the biggest Brands in the world are using?  Those logos you see every day without even noticing. Well, you are not the only one. That’s why I’m starting “What’s The Font?” The scope of this article series is to focus on why those brands…

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The importance of a Brand Guidelines Manual


A lot of startups nowadays have their visual identity designed by a number of different designers.  More often than not that leads to inconsistent branding, hence it is hurting your business credibility.  In order to build a strong brand, you need to follow precise directions and that’s when a good…

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5 Reasons why Branding is essential for your business.

Or why you’re losing money not branding your business properly. When customers visit your website, see your logo or your local advertisement, what do they see?  Every element of your company says something about who you are and what you do. A lot of small businesses think that branding isn’t…

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How to get started in Logo Design

How to get started in logo design. Every business needs to stand out from the crowd, and what’s the first element customer sees when looking for a new go-to company?You guessed it right,  it’s the Logo. This article is for all those who are fascinated by the art of effective…

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